Adopted OER
OER Textbook Acknowledgements
Chapters and sections were adapted from the the following OER textbooks. Adopting these resources made it possible to get this OER ready for instructors and students to use within the specified time frame. Thank you to these authors who shared their work and provide this OER textbook with a diversity of voices.
18th Century History website by Rick Brainard is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Business Ethics by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
- Chapter 9.2 The Influence of Advertising
Cinema as Technology by CMS 297 Summer 2021 Class @UW is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
- Chapter 1 The Netflix Nexus by Maya Frame
- Chapter 13 Acting Performance in Quality Television by Rachel Wilson
Communication in the Real World by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
- Chapter 15.1 Technological Advances: From the Printing Press to the iPhone
- Chapter 15.3 Mass Communication and Ethics
Humans R Social Media – Open Textbook Edition 1 by Diana Daly is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
- Introduction
- Chapter 2 Old to New Media
Introduction to Marketing II 2e (MKTG 2005) by NSCC and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
- Chapter 9 Branding
- Chapter 13.5 Marketing Communication Methods (section on Advertising)
Media, Society, Culture and You by Mark Poepsel is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
- Chapter 1 Media, Society, Culture and You
- Chapter 5 Television through Time
- Chapter 10 Advertising, Public Relations and Propaganda
Moving Pictures by Russell Sharman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
- Chapter 1 A Brief History of Cinema
- Chapter 2 How to Watch a Movie
- Chapter 4 Narrative
Survey of Communication Study by Laura K. Hahn and Scott T. Paynton is licensed under a Creative Commons Attribution-ShareAlike License, except where otherwise noted.
- Chapter 1 Foundations: Defining Communication and Communication Study
- Chapter 8 Mass Communication
The Evolving World of Public Relations : Beyond the Press Release by Professor Rosemary Martinelli is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
- Chapter 3 Public Relations Basics
Understanding Media and Culture by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
- Chapter 1.3 Evolution of Media
- Chapter 1.4 Convergence
- Chapter 3.4 Major Book Formats
- Chapter 4.2 History of Newspapers
- Chapter 5.2 History of Magazine Publishing
- Chapter 5.4 Major Publications in the Magazine Industry
- Chapter 5.6 Specialization of Magazines
- Chapter 12.1 Advertising
