Mass Communication and Media Texts

Learning Objectives

  • Describe the evolving media industry and identify key changes
  • Discuss how commercial factors influence media organizations
  • Appreciate roles as media consumers and audience
  • Explain the different forms of communication and distinguish between mediated and non-mediated communication
  • Evaluate the influence of culture on mass communication and the impact of mass communication on culture
  • Define media text and genre

License

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Media Communication, Convergence and Literacy by Enyonam Osei-Hwere and Patrick Osei-Hwere is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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