Advertising

Learning Objectives

  • Define advertising and describe its various forms and functions
  • Identify significant milestones in the development of advertising
  • Evaluate the impact of economics and digital technology on advertising
  • Describe current branding practices and explain brand-consumer engagement and relationship processes
  • Describe the major ethical issues in advertising

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Media Communication, Convergence and Literacy by Enyonam Osei-Hwere and Patrick Osei-Hwere is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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